Human Rights

Human Rights  » Web Site Content is a Balancing Act

Web Site Content is a Balancing Act

One of the raging debates among web site publishers and SEO

types is the tug-of-war between writing web site content for

actual human visitors vs. the search engine spiders. Basically,

it boils down to a question of impressing readers or making

search engines happy so they'll send you more traffic.

Well, here's a novel concept: DO BOTH!

It's really not difficult to walk the tightrope if you do some

research first. We all want to write compelling content that

will grab a reader's attention and hold it. But, to get any

readers in the first place, you need to provide content that

people actually search to find. Hate to be the one to break it

to you, but if you're an expert on a rare bird that maybe 100

people in the world have ever heard of, all the writing you do

online about it will go virtually unseen.

That's the conundrum, in a nutshell. Fortunately, there's a

pretty simple solution. It's called keyword research. Sounds

boring, doesn't it? Well, does it perk you up a bit to learn

that spending a couple of hours doing it can be the difference

between having a web site that collects dust and one that

collects bucks? Thought it might.

What you want to do is build a list of keywords (single words

and phrases) that are closely related to the theme of your site,

then write a page of content full of information about each

keyword. One keyword per page.

Now, here's the key to it all. Don't just pull a list out of the

air (or, in this case, your own brain). Why not? Because the

keywords you come up with may or may NOT be words that are

actually searched for at the major search engines. You need to

know for sure. In fact, knowing for sure is what separates a lot

of successful niche web site owners from the masses of others

who scratch their heads in puzzlement when their sites get very

little free traffic.

Wordtracker is a Godsend

So, how can you find out which keywords that are related to your

site's theme are searched for and which are not? Suffice to say,

there are several options, but the best is a service found at

wordtracker.com. These fine folks compile massive amounts of

data about the words searchers at the major engines type in when

they search. Then they present this data in a straightforward,

easy-to-read format that you can check quickly as you build your

keyword lists.

You simply go there, armed with a basic idea of which keywords

to check out, and wordtracker will give you a thumbs up or

thumbs down on each one by telling you how many times each

keyword has been searched. It can be very eye-opening. You'll

likely discover that some of your most cherished keywords are

virtually worthless from a search engine traffic standpoint.

You'll quickly learn to check your assumptions at the door when

you enter wordtracker's site!

OK, once you've built a working list of keywords that you now

know get used a lot by searchers at the major search engines,

you'll be way ahead of most of your competitors. The only

remaining step is to write some high quality, informative,

useful content about each keyword in your list and post it on

Today's Popular Articles

• Only in Russia – Tinda

• Your unique "FAT Triggers" and Bio-Interactive Science

your site. Remember: one keyword (which can be a single word or

a phrase) per page!

If you make your content easy to read and chock full of

interesting information, you'll satisfy both elements mentioned

at the beginning of this article. Your visitors will get great

content, which will bring them back and convince some of them to

link to your site. And, you'll have built that content around

keywords that are actually being searched for at the big

engines. More searches = more traffic. It's that simple.

You'll have a web site that pulls in more and more free search

engine traffic as you continue to add content built around your

keyword list. Once on your site, your visitors will find

information that interests them and, hopefully, compels them to

bookmark your site, tell their friends and co-workers, and maybe

even give you a link on their own sites!

That, my friends, is how you win at the web site game. As

logical as this all sounds, very few of your competitors

understand it, let alone actually do it. So, get to it! They'll

be eating your site's dust while you collect all the bucks!

© John Schwartz http://www.web-article-w

riter.com (all rights reserved)

About the author:

John Schwartz is the owner of Web-Article-Writer.com - specializing in providing original, high quality web site content

and articles. Our goal is to help clients increase web site

traffic through the acquisition of one-way links from

related sites and higher search engine rankings.