Human Rights » Are You Content With Your Newsletter Open Rate? Step it Up with
Are You Content With Your Newsletter Open Rate? Step it Up with
Article:
Five hundred subscribers sounds pretty good for a newbie
marketer, right? Oh, but what if only 200 are actually opening
your mail? You've got to come up with solutions that really
work, or the painstaking work you do on your newsletter is all
for naught. "Step it up" for a major improvement in open rate...
with these five no-fail email newsletter tips!
1. Don't hit SEND more that twice a month.*
*(unless you're running a unique promotion to a specialized list
of subscribers).
I recently mailed out a survey to my readers that ultimately
revealed evidence CONTRARY to what many of the web experts will
tell you. The findings? Most people prefer ONE or TWO mailings
per month - no more, no less. Do you like getting slammed with
junkmail every day? Well, neither do your subscribers!
2. DO include free downloadable e-books and tutorials.
Your e-book should take 5 hours, NOT 5 days, to write. Give
subscribers a small taste of what's to come, with a handy how-to
or list of free resources. You want to make people hungry for
what you can offer, so that one day when you reveal the ultimate
marketing guide, folks will say, "Damn she's good" and they'll
buy from you!
3. Send a survey!
People love to express their opinion, and it makes sense that if
you know exactly what your readers want more of, you'll be able
to give it to them. Even if just 30% of your readers fill out
the survey, you've still got a solid representation of your
target market's biggest wants. This information will drastically
improve your open rate!
4. Try out fun themes.
Entrepreneurs are real, live people just like you. That's why
they respond favorably to those little things in your newsletter
that reveal your warmth, humanity and sense of fun. Special
occasions are all something we can relate to. Add a holiday or
seasonal touch with a few brief references in the copy and
headlines; sprinkle with tasteful themed graphics.
5. Work on that subjectline.
Give your email subscribers a taste of what's to come, and
they're more likely to open and read your message. Think about
all the other emails from competing marketers that are landing
in their mailbox. What can you say in your headlines that will
entice them better than the next person? Don't be afraid to
experiment with different tactics, analyze the results and
modify your strategy accordingly.
Okay, feeling a little more confident about how you can "beef
up" your newsletter to build a loyal following and fan club?
Great. Now let's get going on those improvements in time for
your next release date!
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
10 years of experience writing corporate print materials and web
content. Trust her with your next e-book, article series or web
project, and make a lasting impression on your audience of
information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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