Are You Content With Your Web Content? Five Major Website
Article:
Are You Content With Your Web Content? Five Major Improvements
That Will Increase Your Click-Thru Rate and Get More Traffic
1. Killer Homepage Copy.
Your homepage is THE sole determinant in how much traffic you
bring in. If your visitors can closely identify with the emotion
conveyed in your copy, they'll mentally "bond" with you and be
more likely to click through to your other web pages. If your
copy isn't doing the job, bring in a professional who will.
2. Simple, Logical Navigation.
If humans can't even follow the links from one web page to the
next, the search engine crawlers probably won't be able to,
either. When I first emerged on the web scene, I had no idea
that the linked words in a paragraph of web copy are needed to
lure the engines to other parts of your website. But now YOU
know, so make this information work for your website's rank!
3. Articles (formerly known as Deep Content).
A well-planned website is both logical and categorical in
nature. Main pages should link to category pages that contain
links that lead to articles. This is what drives search engines
to index your website and add you to their roster of advertised
pages. If this concept seems foreign to you, study the
navigation of a major "hub" website like EzineArticles.com. Try
to imagine building your site starting with the deep content
pages and working your way back to the categories which lead to
the homepage.
4. Free Downloads for Your Visitors to Enjoy.
Surprise! Those marketers aren't giving you free information
just because they're super-nice (although they might be... I
know I am!). They do it because the more people who download
files from their websites means the more page views they get.
This greatly improves search engine rank!
5. Frequently Updated Content.
Give your fans and the search engines something to look forward
to. Every time you put up a fresh article, new e-book download,
fun quiz or special promotion, you drives hordes of new visitors
Today's Popular Articles
to your website. This is GREAT for your page rank and ultimately
great for your business. You can add pages of content to your
site by featuring articles from other authors, publishing your
monthly newsletter pages live in an Index, or updating your
Products page regularly with new items from affiliates of yours.
There are so many smart ways to keep traffic flowing steadily in
to every page of your website for better rank and a higher
placement on the search engines. These are just five of them. I
hope they help you create a GREAT site for your business that
keeps your fans on the edge of their seats because they CAN'T
WAIT to see what you're going to do next!
Copyright 2005 Dina Giolitto. All rights reserved.
About the author:
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
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